Fractional CMO Consulting

Senior Marketing Leadership, Without the Full-Time Price Tag

Most growing companies don’t have a marketing problem…

— they have a visibility debt. The tactics are there. The team is working hard. But there's no one steering the ship: setting the strategy, connecting the dots between campaigns, and making sure every marketing dollar is moving the business toward revenue.

That's where Tiffany Bethea comes in. As a Fractional CMO and marketing strategy advisor, Tiffany gives growing companies access to the same caliber of marketing leadership found at the executive table — without the cost, time, or risk of a full-time hire.

Whether you need a hands-on marketing executive, a strategic sounding board, or a clear-eyed audit of what's working and what isn't, there's an engagement built for where you are right now.

Three Ways to Work Together:

Fractional CMO Starting at $10,000 month

For companies that need deeper marketing leadership and strategic direction. Tiffany works closely with company leadership to develop and guide the marketing strategy required to generate consistent growth.

TYPICAL AREAS OF FOCUS

Brand messaging and positioning
Demand generation strategy and execution
Online marketing assets evaluation
Lead generation systems
Marketing funnel development
Marketing funnel optimization
Marketing team leadership and alignment
Campaign strategy and performance improvement

Access senior marketing leadership without the cost of a full-time executive hire.

Marketing Strategy Advisor Starting at $1,000 month

For companies that want ongoing access to senior marketing strategy without hiring a full-time marketing executive. Direct access to experienced marketing leadership to guide strategy, evaluate opportunities, and make smarter marketing decisions.

TYPICAL AREAS OF FOCUS

1–2 hours of strategy guidance per week
Regular marketing strategy sessions
Review of marketing campaigns and initiatives
Lead generation systems
Online marketing assets evaluation
Demand generation strategy recommendations
Direct email access for marketing questions

Ideal for companies that already have marketing activity underway but want experienced strategic guidance to improve results.

Marketing Growth Audit One Time Fee: $5000

For companies that want a clear understanding of their marketing opportunities before committing to a monthly engagement. Tiffany analyzes your current marketing strategy and identifies the most important opportunities for generating more leads and revenue.

TYPICAL AREAS OF FOCUS

Marketing funnel analysis
Online marketing assets evaluation
Lead generation opportunity assessment
Competitive positioning review
A practical 90-day growth roadmap

The ideal first step before moving into an ongoing advisory or Fractional CMO engagement.

Which Option Is Right For You?

• Fractional CMO — is best for companies ready to hand off ownership of their marketing strategy to an experienced executive who can lead the team and drive consistent growth.

• Marketing Strategy Advisor — is best for companies with marketing already in motion that need an experienced voice to sharpen strategy and improve decision-making.

• Marketing Growth Audit — is best for companies that want a clear, expert diagnosis of their marketing opportunities before committing to an ongoing engagement.

The Financial Benefits of Hiring a Fractional CMO:

Significant cost savings. A full-time CMO typically commands $180,000–$250,000+ in salary alone, before benefits, bonuses, and equity. A Fractional CMO delivers the same strategic caliber at a fraction of the investment.
No overhead or hidden costs. No benefits, payroll taxes, equipment, or severance liability — just senior-level marketing leadership on flexible terms.
Faster time to impact. An experienced Fractional CMO doesn't need months to ramp up. Strategy, systems, and team alignment begin improving from day one.
Spend flexibility that scales with you. Engagement level adjusts as your company's needs and budget evolve, so you're never locked into a fixed executive salary regardless of season.
Marketing dollars spent with purpose. With senior oversight guiding strategy and execution, existing marketing spend is redirected away from guesswork and toward activities proven to generate leads and revenue.
Reduced risk of a bad hire. Executive hires are expensive to get wrong. A Fractional CMO lets you access proven leadership without the risk, cost, or time investment of a full executive search.

What Tiffany Delivers As Your Fractional CMO

Marketing Team Leadership & Alignment — Tiffany leads and aligns your marketing team around a shared strategy, clear priorities, and accountable execution.
Strategic Marketing Planning & Execution — Tiffany builds the marketing roadmap that connects business goals to campaigns, channels, and measurable outcomes.
Marketing Systems Automation — Tiffany identifies and implements automation that streamlines marketing operations and frees your team to focus on growth.
Demand Generation & Pipeline Architecture — Tiffany designs the systems that consistently generate qualified leads and move them toward revenue.
Brand Messaging & Positioning — Tiffany sharpens how your company communicates its value so your message resonates with the right audience.
AI-Enabled Marketing Systems — Tiffany integrates AI tools and workflows that increase marketing speed, efficiency, and output without sacrificing quality.

A Deeper Focus

Nonprofit & Social Impact Organizations

You can’t fund what people can’t see. Mission-driven organizations often prioritize programs and impact so completely that marketing falls to the bottom of the list — until a capital campaign, a major initiative, or a funding gap forces the issue. Tiffany calls this Visibility Debt: the quiet, compounding cost of treating visibility as optional. As a Fractional CMO for nonprofits and social impact organizations, Tiffany helps close that gap — clarifying your vision, sharpening your voice, and building the visibility strategy that gets your mission funded, before the debt comes due.

Impact is what you do. Visibility is how it survives.

Ready to Bring Senior Marketing Leadership to Your Business?

Schedule a consultation to talk through where your marketing stands today, where you want it to go, and which engagement fits your company best.

START HERE

Client Case Studies:

The Contract Doctor

Brand Project Management

Speak To Society

Launch Marketing Campaign